The newly-formed Detroit Regional Partnership has launched a website along with its brand and logo. The partnership will market the 11-county region and act as the point of contact for domestic and international businesses looking to locate or expand in southeast Michigan.

The newly-formed Detroit Regional Partnership has launched a website along with its brand and logo.

The idea to create a business development and attraction program began in early 2018 by a group of regional CEO’s, including DTE Energy Chairman Gerry Anderson and General Motors CEO Mary Barra, in partnership with the Detroit Regional Chamber.

The Detroit Regional Partnership will market the 11-county region and act as the point of contact for domestic and international businesses looking to locate or expand in southeast Michigan. Essentially, the group will act as a neutral broker working to bring investment leads into the region before handing off those leads to the various communities that companies express interest in.

CEO Barry Matherly, who chosen to lead the partnership, said the completion of the brand, logo and website will allow the organization to begin marketing the region to out-of-state and international companies, resulting in more opportunities, jobs, and investments for our partner communities.

“The team and resources that will be dedicated to promoting the region globally will significantly ramp up over the coming 12-months,” said Matherly.

The website provides information about:

  • Leading employers
  • Workforce
  • Education
  • International companies
  • Real estate
  • Transportation
  • Taxes and incentives
  • Utilities
  • Regional and county-specific statistics

After securing the support of the various county governments and leading economic development agencies, the organization is now working to develop a data-driven strategy and is leveraging the services of some of the nation’s top consulting firms including McKinsey & Company and The Brookings Institution.

The organization is expected to need $6 million per year to operate. Initially, the group will be funded by private corporations and foundations with the public sector expected to contribute as well, according to Anderson in speaking with Crain’s.

The partnership’s board members include Anderson, who serves as chairman, Sandy Baruah, Detroit Regional Chamber CEO, Mike Duggan, Detroit mayor, Warren Evans, Wayne County executive, and Mark Hackel, Macomb County executive.

Oakland County Executive L. Brooks Patterson has said he will not serve on the board, at least initially. He wants to observe how the organization performs before jumping on as a board member. 

Phil Betolini, Oakland County’s deputy county executive and chief information officer, is serving on the board in an advisory role. The county will be actively participating by providing the data, and the resources necessary, to make sure Oakland County is represented if any business leads funnel in.

You can learn more about the Detroit Regional Partnership by visiting: www.DetroitRegionalPartnership.com

Read Original Article Here